Google Ads or Search Engines Marketing (SEM) is a digital advertising platform developed by Google. It allows advertisers to display paid advertisements showcasing products, services, video content and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search Network and non-search websites, mobile apps, and videos (the Google Display Network). It basically uses the technic and strategy used to rank your website in search engines such as Google, Yahoo, Bing by optimizing on your keywords and to direct traffic to your website generating more leads and sales.
Google Ads / SEM helps people to find you via search engines with a goal of attracting search engine traffic to your website.
It has many great benefits such as:
- Greater online coverage
- One step ahead of competitors
- Increase your targeted traffic
- Generate more leads for your business
- Increase sales & profits